Crucial Parts Of A Successful Website

Header:

This is the part that is going to navigate your visitors throughout your website. This is why it is so important to keep it neat, well visible and organized. It's the menu that they see when entering the site and if it looks messy or hard to navigate, the user will most likely leave your website immediately.

Logo:

Your logo is the centerpiece of your header. It has to be a high quality, crisp image. Another good idea is to add a tagline that will give a brief description regarding what your business is about.

Phone Number:

Local businesses will often include the phone number in the header. This gives the business a boost in credibility to the local visitors. Nothing better than creating trustworthy relationships with your local visitors who you want to become repeat customers.

Above The Fold:

It is the part of the website that people see without scrolling down. Of course, you want it to be appealing to the eye and informative enough to keep the visitor engaged so they will start scrolling down.

Hero:

A hero image is a large web banner image generally placed front and center and is often the first visual a visitor encounters on the site. So it’s no secret that is an extremely important part of any website. It presents an overview of the site’s most important content.

Business Information/Services:

At this point, you know that your visitors have scrolled down to learn more about your business and what it has to offer. Now is the time to show the key benefits, why they should choose your business and not your competitors, etc. Be concise but provide enough information to make them engaged so that they continue to scroll to learn more.

Below The Fold:

This is the area of a web page that is only visible after scrolling.

Testimonials:

Once people have experienced your business, it is nice to have them share their positive experiences. This makes future customers have more confidence in your business since they are hearing from someone who has actually experienced doing business with you. 

Getting testimonials is quite simple…just ask!

Quality Content:

It’s okay to talk about yourself on your website. People like to relate to a story. Let them know your story, your values, etc. Also, adding appealing images helps as well. A picture can speak a thousand words. Using quality text along with nice images to visualize your ideas is a winning combination. You can find some great commercial free images in Pixabay and Unsplash.

Map:

There are over 50 map listing sites that point your visitors to your location. If you want to be found easily, make sure your listings (location, hours, phone #, etc.) are up to date.

Contact/Newsletter Form:

You can have a dedicated page for people who want to contact you right then and there—which is the idea, right? This page can also have your business hours, location, social media links. Make sure that your contact form connects to your email so you can receive notification that someone has reached out and so that you won’t miss any possible leads.

As for a newsletter, the contact page is a great place to collect the visitor's email address. You can compile an ongoing list of your customer base and send them newsletters, promotions, etc.

Footer :

In the footer, include your contact information—including your address, phone numbers, email, social media links, etc. This is all of the general info that a visitor may look for at any given time on the site and the footer is the natural place to find it.



Footer navigation is very important for any business website. Here you can include your most urgent links within the website and make your footer look rich and filled with content.

Gallery:

This is where you want to showcase your pictures of your business, your staff, your work, your products, etc. Like we said earlier, a picture can speak a thousand words.